While we think it looks great, the new brand isn’t just cosmetic – it’s a reflection of the fund’s
outlook for the future, in that it provides the fund with a fresh challenge to constantly better
ourselves for the benefit of our members.
While we are making a change on how we look, it certainly does not change who we are as a
fund. Everything that you love about Phoenix Health Fund will remain the same (if not better!).
We are still not for profit, still providing high levels of benefits and service and we will always
have our members as our number one priority.
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