Tori Ingham

• Digital Marketing Strategy for Private Health Insurance
  
• CRM, Email and Member Journey Optimisation
  
• Member Acquisition, Engagement and Retention Strategy
  
• Website, Content and UX Enhancement

• Bachelor of Management (Marketing) – University of South Australia
  
• Bachelor of Arts (International Studies) – University of South Australia

• Leading Phoenix Health’s digital marketing function, including acquisition and retention campaigns.
  
• Strengthened CRM and email performance through journey mapping, segmentation and lifecycle communications
  
• Delivered improvements across the Phoenix Health website and digital experience to support clearer, more member-friendly pathways.
  
• Collaborated on initiatives that improved online sales funnels and helped simplify product and membership information for members.

My work at Phoenix Health centres on simplifying digital experiences and communicating in ways that genuinely support members. I focus on clarity, accessibility and thoughtful design to help people feel more confident in their cover. Outside of work, travelling around Australia has reinforced how varied and unpredictable life can be — a reminder I bring into my role every day. It shapes how I approach member journeys and ensures the experiences we create feel practical, human and genuinely useful.