What is the Age-Based Discount?

Ben has over 17 years of experience in Private Health Insurance across Customer Experience, Marketing and Sales. His work focuses on transforming member journeys, strengthening digital and marketing performance, and creating clearer, more personal interactions across the entire lifecycle. With deep expertise in acquisition, retention and product strategy, Ben draws on his marketing and product experience to support smarter, member-focused design. He also developed a comprehensive Product Landscape Analysis tool used to understand market competitiveness and enable experience-led product development.